What’s the thorniest marketing problem you’ve never quite solved?
I help brands and organisations identify and pursue their next strategic step when they’re deep in the brambles.
Use my 18 years’ experience in award-winning agencies and impactful organisations to untangle your trickiest problems.
A seasoned agency-leader (ex adam&eveDDB, Revolt, ex-Head of Client Services / social impact) I am well-schooled in getting to the heart of new problems quickly and thoroughly, distilling thoughts into action, and bringing people - the crucial part in all of this - along on the journey.
The more tangled and thorny the issue, the more I love getting into it; I will work fast to disentangle what’s going on, so we can examine the bigger picture together, plan what happens next, and how.
My creative instinct, experience on all sorts of marketing challenges, and work across budgets and cultures (from national charity campaigns, to global brands like PepsiCo and Google) means I’ll combine ambition with a pragmatic understanding of what will work best for your budget and team.
For the last 5 years I have worked with purposeful brands, charities and nonprofits. I believe any organisation can make a positive change in the world by listening, learning and communicating with creativity and consideration.
I’d love to work with you to do so on your next project.
identifying the challenge to be overcome or next step required in developing a brand or marketing strategy
untangling market and audience insights, or commissioning and analysing new research to find the answers
understanding and aligning your team’s goals through interviews and workshops
defining what your brand / org does and stands for - purpose, mission and values
developing creative strategies and briefs, identifying and managing creative partners for brand work / campaigns
identifying the magic dust - insights, tactics or creative - that could turn your campaign from ‘ok’ into best-in-class.
What can I help you with?
What have I done?
Full LinkedIn profile here.
Current: part-time Head of Campaigns for charity Centre For Ageing Better, part-time consulting for brands and businesses.
2020-2024: Senior Business Lead / Head of Change Accelerator (nonprofit arm), Revolt London
2017-2020: Head of Client Services, The Smalls
2015-2017: Head of Client Serivces, The Bakery
2011-2015: Business Director, adam&eve / adame&eveDDB
2008-2011: Account Director, McCann London
2006-2008: Graduate Brand Manager, Associated British Foods.
I live in SE London with my husband and two daughters, and when I’m not working for them I love running to clear my mind, and reading and writing to fill it back up again.
I write poetry and creative non-fiction, with pieces published in anthologies from Penguin and the BBC, The Mum Poem Press, and in MER Literary and Motherlore magazine.
I believe understanding human behaviour in a thoughtful, nuanced way is the only way to make change, so I have been studying Social Anthropology to understand anthropological theory and methods. I’ve so far completed two short courses at the University of Oxford on Social and Applied Anthropology, and bring those learnings into finding insights in my day to day work.
Kind words from people I’ve loved working with:
Alex Lewis, Founder, Revolt London:
“Harriet’s gifts are manifold. She is a true client partner, and has stewarded many of our standout client relationships - Affinity Water, Billington’s and LifeWtr, producing what remains our best piece of communications work to date. She can quickly identity what needs to happen to make progress, and brings this unique skill to every project. And throughout all of this she inspires those who work into her onto greater heights.
Beyond our commercial clients, Harriet delivered some of our most impactful work in the social sector, for iconic charities such as Stonewall and the Social Mobility Foundation. Her commitment to action, impact and measurement were clear and meant the work was able to go over and beyond the initial brief time and again.”
My projects:
One Water - rebrand
I worked as a consultant for One Water from May - October 2024 on a rebrand project. One is a bottled water brand that was founded with a clear vision - to ensure that everyone has access to clean, safe water, forever. A founder-led business, One has changed over 5 million lives since it was founded in 2005, and the business is constantly working to be best-in-class on sustainability, with all materials 100% recycled, and offering refillable aluminium bottles, cans and cartons alongside recyclable plastic bottles.
But One’s proposition was not cutting through on-shelf to consumers. I joined Ian, Brand Director, to help identify next steps to help One reach its potential and raise more funds for clean water projects. Having delved into the brand’s history, I helped commission new quant and qual research to truly understand how our audience felt about ‘ethical’ brands, in particular given sustainability has become so commoditised. This led to my developing a creative strategy and brief, and running a process to find the right design partner. Alongside a reinvigorated pack design and copy, I was able to provide Ian with strategy docs summarising our research findings and prepare a brief for tone of voice and purpose development for a future piece of work.
Age Without Limits - behaviour and attitude change campaign
I currently work part-time as Head of Campaigns for charity The Centre for Ageing Better. Ageism is a pernicious form of discrimination - the most commonly experienced in the UK - but it is rarely talked about. I head up Age Without Limits, Ageing Better’s first mass-reach marketing campaign, to raise awareness and understanding of the issue, and shift attitudes away from the negative way many of us currently see ageing and older people - which will benefit us all as we age.
The campaign consists of a mass-reach paid advertising national campaign, an Action Day, social media, ongoing PR moments and commentary, and working with storytellers with lived experience.
End Laptop Poverty - raising awareness of the digital divide for the Social Mobility Foundation
As head of Revolt’s charity and nonprofit arm, I developed strategy and creative for a campaign to raise awareness of the fact 1m kids had no device to join remote learning in lockdown - and increase donations of laptops. The work was for our client the Social Mobility Foundation, who identified the digital divide as a key but overlooked barrier to young people being able to reach their full potential, both at school and in gaining crucial work experience - exacerbated by lockdown.
Life Unseen - a platform calling for fair representation in the arts for LifeWtr (PepsiCo US)
I led the team to deliver strategy and creative on this new programme for PepsiCo’s LifeWtr brand in the US, with a goal of improving representation in the arts. The programme included commissions for underrepresented artists, a search for next gen talent, and mentorship from actor, writer and director Issa Rae. We also developed an ATL campaign including film (online and TV - debuted on the Daily Show with Trevor Noah), paid social, PR and on-peck to raise awareness of the issue and promote new artists.
The campaign exceeded all KPIs, but most importantly put at least $260k additional income into the hands of underrepresented creators during the campaign.